Connect the Docs

Ambal Balakrishnan

Subscribe to Ambal Balakrishnan: eMailAlertsEmail Alerts
Get Ambal Balakrishnan: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories by Ambal Balakrishnan

This is the fourth installment of Content Marketing lists for the month of May. The first installment was The Content Marketers - List of ‘How To’ Blog Posts, the second installment was The Content Marketers - List of Lists - Part 1 and the third installment was The Content Marketers - List of Lists - Part 2. There is so much to be learned about writing and how to connect with your readers. Buckle up for a fantastic ride. What follows is a collated a list of (pure gold!) resources for you to enjoy and improve your writing skills. What can you learn from some of best writers in history? Brian Clark discusses how business people faced with the task of writing for marketing purposes can learn from Ernest Hemingway in his blog post Ernest Hemingway’s Top 5 Tips for Writing Well. Henrik Edberg gives advice on how to write better from one the most popula... (more)

The 7S's of Content Marketing

The challenges marketers face today are multifold. How you do create content is such a way that it not only addresses an individual's informational need but also reaches the masses? How you present content so that your target audience does not loose interest? What language, style and marketing vehicle will you adopt to reach your prospects and customers? How will you connect employees, vendors, partners, and customers and help them make better, faster decisions? How will you build competitive strength and boost customer satisfaction? How can you leverage technology investments a... (more)

White Papers - List of Lists - Part 1

This is the second installment of white paper lists for the month of June. The first installment was White Papers - List of "How To" Blog Posts. I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. I separated the list into three sections: List of Lists on writing white papers (published today) List of Lists on marketing white papers (will be published later this month) List of Lists on assorted topics related to white papers (will be published later this month) Speaking of white paper... (more)

Social Media Content Marketing Lists

This article is a roundup of assorted posts related to Content Marketing. ClickDocuments: Content Marketing Cheat Sheet 5 Ways to Distribute Your Content for Free How can distribute your content so that it won’t cost you anything at all? Joy Duling shares her ideas in 5 Ways to Distribute Your Content for Free. Lesson Find several ways of promoting your business by distributing your white papers on blogs, relevant social networking sites and online publications where your prospects and customers go for their informational needs. Article Marketing Bootcamp: 5 Tips for Creating Content S... (more)

Content Marketing Event: New Media 2012

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. While it's daunting to keep track of how far we've come in the past few years, it's absolutely staggering to imagine what New Media will look like in the next 3 years. This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing.  Russell co-... (more)