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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?". Read on to get their insights. Michael Stelzner Blog WritingWhitePapers Twitter Mike_Stelzner "Anything less than 5 pages is just too short to be a white paper" Michael Stelzner's Bio Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Michael Stelzner's Tip There's a lot of ... (more)

ClickPredictions: Engage Better on Social Media

We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner is author of the book Writing White Papers, founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Michael Stelzner Blog WritingWhitePapers Twitter Mike_Stelzner "Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game." Michael Stelzner's Marketing Prediction for 2010 Social media marketing will become a ma... (more)

The 7S's of Content Marketing

The challenges marketers face today are multifold. How you do create content is such a way that it not only addresses an individual's informational need but also reaches the masses? How you present content so that your target audience does not loose interest? What language, style and marketing vehicle will you adopt to reach your prospects and customers? How will you connect employees, vendors, partners, and customers and help them make better, faster decisions? How will you build competitive strength and boost customer satisfaction? How can you leverage technology investments a... (more)

How to write compelling content and connect with your readers

This is the fourth installment of Content Marketing lists for the month of May. The first installment was The Content Marketers - List of ‘How To’ Blog Posts, the second installment was The Content Marketers - List of Lists - Part 1 and the third installment was The Content Marketers - List of Lists - Part 2. There is so much to be learned about writing and how to connect with your readers. Buckle up for a fantastic ride. What follows is a collated a list of (pure gold!) resources for you to enjoy and improve your writing skills. What can you learn from some of best w... (more)

White Papers - List of "How To" Blog Posts

White papers are an essential item in your marketing toolbox. Every Monday of this month I will compile and publish lists of the many exceptional blog posts from thought leaders on the topics of white papers. The first installment will be a list of 'How To' blog posts about white papers. I have categorized this list into 2 sections Blog posts on Writing White Papers Blog posts on Marketing White Papers    Blog posts on Writing White Papers   How to Write a White Paper – A White Paper on White Papers What should the objectives of a white paper be? How long should it be? Read M... (more)