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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?". Read on to get their insights. Chris Garrett Blog ChrisG Twitter chrisgarrett "Just having "cares" in your Twitter name is not enough" Chris Garrett's Bio Chris Garrett is an internet consultant, writer, web geek and co-author of the popular ProBlogger Book. Since 1994, Chris has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. Chris Garrett's Tip I have never been very good with predicting the future so I am sure other people will have better and more accurate answers! That said, the biggest changes ... (more)

How to write compelling content and connect with your readers

This is the fourth installment of Content Marketing lists for the month of May. The first installment was The Content Marketers - List of ‘How To’ Blog Posts, the second installment was The Content Marketers - List of Lists - Part 1 and the third installment was The Content Marketers - List of Lists - Part 2. There is so much to be learned about writing and how to connect with your readers. Buckle up for a fantastic ride. What follows is a collated a list of (pure gold!) resources for you to enjoy and improve your writing skills. What can you learn from some of best w... (more)

How to's of Content Marketing

I have compiled a list of how to's for Content Marketing that are relevant if you are creating, marketing whitepapers and eBooks or for that matter any type of content. How To Create A Content Marketing Strategy What are the questions to consider when creating any type of content? Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post How To Create A Content Marketing Strategy Lesson What is the problem you will try to solve? Who's going to care to read your content and share it? What's the best platform and format to use for your content? ... (more)

How to's of Writing White Papers

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on writing white papers. ClickDocuments: White Papers Cheat Sheet How to Write a White Paper – A White Paper on White Papers What should the objectives of a white paper be? How long should it be? Read Michael Stelzner's How to Write a White Paper – A White Paper on White Papers. How to Write an Effective White Paper Nelson Acquilano writes about How to Write an Effective White Paper. This article gives information about the purpose, length and style of white Papers for maximum impact.... (more)

Tips on Writing White Papers

I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. ClickDocuments: White Papers Cheat Sheet 1 Unusual Way to Find White Paper Content Michael Stelzner says that coming up with great content is half the battle in completing a white paper and recommends that you simply pick up the phone and talk to an expert. Read his blog post on 1 Unusual Way to Find White Paper Content. 3 Simple Title Tweaks That Can Help White Paper Marketers Drive More Leads You have created the perfect white paper. ... (more)