Ambal Balakrishnan

Content Marketing Showcase Series # 5 My Starbucks Idea   Name: My Starbucks Idea sap Normal sap 1 1 2012-05-10T02:27:00Z 2012-05-10T02:28:00Z 1 131 753 personal 6 1 883 10.2625 Clean MicrosoftInternetExplorer4 st1:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} Name:  My Starbucks Idea Starbucks is the largest coffeehouse company in the world, based in Seattle, Washington. They have come up with a community site named ‘My Starbucks Idea’ where anybody can come and share ideas. The ideas are split into three, Product ideas, Experience ideas and Inv... (more)

Content Marketing Tools Series #6 Pinterest

Content Marketing Tools Series #6 Pinterest     About Pinterest sap Normal sap 1 1 2012-05-02T09:54:00Z 2012-05-02T09:55:00Z 1 409 2334 personal 19 5 2738 10.2625 Clean MicrosoftInternetExplorer4 st1:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} About Pinteres... (more)

ThinkBook

A man may die, nations may rise and fall, but an idea lives on. - John F. Kennedy Ideas are always powerful. Ideas bring change, progress and most importantly help in human development. So, are you passionate about ideas? ThinkBook is a gift that reminds people of you every time they write down a new idea. My friend Rajesh Setty says this about his cool looking book: “ThinkBook is a notebook designed for smart people AND it’s a business book designed for creative thinkers. It combines the best of both worlds to create a powerful thinking space that restarts and fuels your people... (more)

Marketing Trends and Predictions for 2010

FREE eBook from Marketo and ClickDocuments: ClickPredictions: Key Content Marketing Trends and Predictions for 2010 Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. Those that play by yesterday’s rules will lose. So what are these new rules? What is the future of content marketing? To answer these pressing questions, we dusted off our trusty crystal ball and passed it along to 39 of the world's top B2B marketers, e-mail ma... (more)

How to's of Content Marketing

I have compiled a list of how to's for Content Marketing that are relevant if you are creating, marketing whitepapers and eBooks or for that matter any type of content. How To Create A Content Marketing Strategy What are the questions to consider when creating any type of content? Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post How To Create A Content Marketing Strategy Lesson What is the problem you will try to solve? Who's going to care to read your content and share it? What's the best platform and format to use for your content? ... (more)