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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

Marketing 101 taught you the The 5 C's of Traditional  Marketing - Company, Collaborators, Customers, Competitors, and Context. What are the 6 C's of Content Marketing? Customer Community Content Conversation Continuity Consistency ClickDocuments: 6 C's of Content Marketing Customer "The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." - Peter Drucker You have this heard over and over again - "Customer is always the king". Keep customers top of mind when defining your Content Marketing strategy. Provide content to solve their informational needs. Inform and educate. Provide content in multiple forms based on how your customers consume content. Key questions to ask about Customer Who is your ideal customer? What are the goals and aspirations of your prospects... (more)

How Martha Stewart's Cupcakes Can Help You Find Inspiration

Cooking duchess Martha Stewart is releasing a new book today called 175 Inspired Ideas for Everyone's Favorite Treat. It got our attention since, well, we do have a (major) weakness for these devilish cakes, but also because it hints at our thematic of today's post: inspiration. Indeed, coming up with 175 variations of one simple treat is no easy task - it asks for a lot of trial and errors, incessant baking and, best of all, endless cupcake tasting. Ultimately though, you need to be inspired to make it work. Inspiration comes and goes, which is often inconvenient when you need ... (more)

Rebel Brown's eBook It's Not About You Anymore

We are very excited to bring to you Rebel Brown's Positioning eBook It's Not About You Anymore. Rebel Brown is a go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-arounds in the high technology arena. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. She identifies and transforms differentiation - customer's crown jewels - into compelling, customer... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Ma... (more)

What's the Plan for 2010?

New Media Journal on Ulitzer As you head into to 2010, no doubt you'll be thinking about business goals. Perhaps you already have a mental to-do list: blogging and Tweeting more, networking more, starting a Facebook group or uploading video content. Once New Year's has worn off, you just want to jump in and get started. They're great intentions, but you'll never achieve them without a plan. Start your year off on the right foot with an editorial calendar that breaks your blogging and social media agenda down into manageable tasks. The calendar should plot out at least a month, and... (more)