Ambal Balakrishnan

We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner is author of the book Writing White Papers, founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Michael Stelzner Blog WritingWhitePapers Twitter Mike_Stelzner "Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game." Michael Stelzner's Marketing Prediction for 2010 Social media marketing will become a mainstream method for businesses to connect directly with customers and prospects.  Leveraging social media marketing strategies will be as commonplace as using a fax machine-every business will n... (more)

ClickPredictions: Stand Out with Great Content

Content Marketing Journal on Ulitzer We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Gordon Graham is That White Paper Guy, an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. Gordon Graham Website ThatWhitePaperGuy “Stop copy-writing and start creating gr... (more)

The Importance of Powerful Visuals in Content Marketing

Content isn’t just about text anymore. In fact, too much text can harm your efforts to engage an audience. With peoples’ shortening attention spans, you need to think visually, and use powerful visuals to attract and connect with your audience. People now post over 14 million photos a day on Facebook. Video content isn’t far behind. Easy-to-use cameras, video cameras and cell phones make ... (more)

Marketing Trends and Predictions for 2010

FREE eBook from Marketo and ClickDocuments: ClickPredictions: Key Content Marketing Trends and Predictions for 2010 Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. Those that play by yesterday’s rules will lose. So what are the... (more)

White Paper Success Summit 2010

White paper marketing works! (based on recent study by Eccolo Media). White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions. White papers are the most viral form of marketing collateral: White papers are the most commonly shared form of marketing collateral, with 89% of readers passing them alon... (more)