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Ambal Balakrishnan

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ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Case studies are the perfect marketing tool. The best way to convey your marketing message is through the voice of a successful and happy customer. We have invited Case Study Experts to shed light on the following question: If you could give our readers one tip on how to write a better case study, what would that be? Read on to get their insights. Recommended Resources from Experts on Case Studies Blogs Casey Hibbard's blog Stories that Sell Cindy King's blog CindyKing Michele Linn's blog S... (more)

How to's of Writing White Papers

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on writing white papers. ClickDocuments: White Papers Cheat Sheet How to Write a White Paper – A White Paper on White Papers What should the objectives of a white paper be? How long should it be? Read Michael Stelzner's How to Write a White Paper – A White Paper on White Papers. How to Write an Effective White Paper Nelson Acquilano writes about How to Write an Effective White Paper. This article gives information about the purpose, length and style of white Papers for maximum impact.... (more)

Tips on Writing White Papers

I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. ClickDocuments: White Papers Cheat Sheet 1 Unusual Way to Find White Paper Content Michael Stelzner says that coming up with great content is half the battle in completing a white paper and recommends that you simply pick up the phone and talk to an expert. Read his blog post on 1 Unusual Way to Find White Paper Content. 3 Simple Title Tweaks That Can Help White Paper Marketers Drive More Leads You have created the perfect white paper. ... (more)

Great Social Media & Content Marketing Quotes in 2009

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