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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Social Media Marketing is now getting a lot of interest not only from cutting edge startups but also from mainstream B2B companies. We have invited B2B Experts to shed light on the following question: What is your one tip on how B2B marketers should leverage social media? Read on to get their insights. Recommended Resources from B2B Marketing Experts Blogs Forrester Blog for Interactive Marketing Professionals Ardath Albee's blog Marketing Interactions Brian Carroll's blog B2B Lead Generation Blog Sale... (more)

ClickInsights: How to Make Marketing Messages Memorable

Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Here is an interview about with Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die -  Making B2B Marketing Messages More Memorable. We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable? Define one or more (no more than... (more)

How to's of Content Marketing

I have compiled a list of how to's for Content Marketing that are relevant if you are creating, marketing whitepapers and eBooks or for that matter any type of content. How To Create A Content Marketing Strategy What are the questions to consider when creating any type of content? Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post How To Create A Content Marketing Strategy Lesson What is the problem you will try to solve? Who's going to care to read your content and share it? What's the best platform and format to use for your content? ... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Ma... (more)

Learn to Listen and Engage

We asked Ian Lurie "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Ian Lurie is chief internet marketing strategist at Portent Interactive. He is also the author of Conversation Marketing: Internet Marketing Strategies. Ian Lurie Blog Conversation Marketing Twitter portentint "Twitter is a vast-self answering community. It’s also the ultimate search engine." Ian Lurie's Marketing Prediction for 2010 Twitter is going to overtake Yahoo! and Bing for search market share. Yeah, you hear me: Search market share. As Twitter's user bas... (more)