ClickInsights is an Expert Interview Series brought to you by Connect the
Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we
feature top notch industry experts and thought leaders and get their
insights, opinions and predictions. We also ask for their suggestions on
recommended reading resources to keep abreast with latest trends in their
Social Media Marketing is now getting a lot of interest not only from cutting
edge startups but also from mainstream B2B companies. We have invited B2B
Experts to shed light on the following question: What is your one tip on how
B2B marketers should leverage social media? Read on to get their insights.
Recommended Resources from B2B Marketing Experts
Forrester Blog for Interactive Marketing Professionals Ardath Albee's blog
Marketing Interactions Brian Carroll's blog B2B Lead Generation Blog Sale... (more)
Think quickly. Which marketing slogan or jingle can you hear in your ear?
Which marketing logo or picture appears before your mind's eye? Why do we
remember only some marketing messages over others? What are characteristics
of a memorable marketing message? Here is an interview about with Chip Heath,
author of Made to Stick: Why Some Ideas Survive and Others Die - Making B2B
Marketing Messages More Memorable.
We have invited B2B Experts to shed light on the following question: "What
can B2B marketers do to make marketing messages more memorable? Define one or
more (no more than... (more)
I have compiled a list of how to's for Content Marketing that are relevant if
you are creating, marketing whitepapers and eBooks or for that matter any
type of content.
How To Create A Content Marketing Strategy
What are the questions to consider when creating any type of content? Rohit
Bhargava gives a useful checklist of questions you should ask yourself in his
blog post How To Create A Content Marketing Strategy
Lesson What is the problem you will try to solve? Who's going to care to read
your content and share it? What's the best platform and format to use for
your content? ... (more)
Social Media on Ulitzer
Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and
Buyers through Social Media Marketing. Bernie's book aims to give a macro
view of social media marketing with a focus on "what it is" and "how" small
and medium size businesses (SMB) can develop a strategy, implement it and
Marketing 2.0: Bridging the Gap between Seller and Buyers through Social
Media Marketing covers these topics:
What is Web 2.0 and Social Media?
Think Like a Publisher: Content Marketing
The Lifecycle of Interaction in Social Media Ma... (more)
We asked Ian Lurie "What are key marketing trends and predictions for 2010?
What actions should marketers take in 2010?"
Ian Lurie is chief internet marketing strategist at Portent Interactive. He
is also the author of Conversation Marketing: Internet Marketing Strategies.
Blog Conversation Marketing Twitter portentint
"Twitter is a vast-self answering community. It’s also the ultimate search
Ian Lurie's Marketing Prediction for 2010
Twitter is going to overtake Yahoo! and Bing for search market share. Yeah,
you hear me: Search market share. As Twitter's user bas... (more)