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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

This is the third installment of Content Marketing lists for the month of May. The first installment was The Content Marketers - List of ‘How To’ Blog Posts, and the second installment was The Content Marketers - List of Lists - Part 1. There is a treasure trove of information in these lists on how to attract customers with good content. I separated the list into three sections: The first section was a roundup of insights into how to leverage Content Marketing for your business - The Content Marketers - List of Lists - Part 1 The second section is a list of blog posts on how to attract customers with good content (Published in this blog post) The third section is an assorted list of blog posts related to Content Marketing (Published in this blog post) How to attract customers with good content This section is a roundup of insights into how to attract custom... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Ma... (more)

Turn Prospects Into Buyers With Compelling Content

How do marketers provide compelling content that customers and prospects actually want to consume? How to combine old and new marketing in innovative and useful ways?  How to build on going customer relationships? How to attract prospects and retain customers? Joe Pulizzi & Newt Barrett answer these questions and share their insights in "Get Content. Get Customers.". Joe Pulizzi & Newt Barrett are thought leaders & evangelists for content marketing. Their book "Get Content. Get Customers." has been called THE handbook for content marketing. It helps teach businesses why and how to ... (more)

The 7S's of Content Marketing

The challenges marketers face today are multifold. How you do create content is such a way that it not only addresses an individual's informational need but also reaches the masses? How you present content so that your target audience does not loose interest? What language, style and marketing vehicle will you adopt to reach your prospects and customers? How will you connect employees, vendors, partners, and customers and help them make better, faster decisions? How will you build competitive strength and boost customer satisfaction? How can you leverage technology investments a... (more)

ClickInsights: Tips on how to write a better Case Study

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Case studies are the perfect marketing tool. The best way to convey your marketing message is through the voice of a successful and happy customer. We have invited Case Study Experts to shed light on the... (more)