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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?". Read on to get their insights. Michael Stelzner Blog WritingWhitePapers Twitter Mike_Stelzner "Anything less than 5 pages is just too short to be a white paper" Michael Stelzner's Bio Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Michael Stelzner's Tip There's a lot of ... (more)

ClickPredictions: Engage Better on Social Media

We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner is author of the book Writing White Papers, founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Michael Stelzner Blog WritingWhitePapers Twitter Mike_Stelzner "Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game." Michael Stelzner's Marketing Prediction for 2010 Social media marketing will become a ma... (more)

Right Content Type in Social Media Marketing

Let me highlight the car salesman analogy to drive home the point of why creating and marketing the right content type is crucial. If you were a car sales man would you recommend a soccer mom to test drive a 2 door, fast and flashy convertible? How about showing a 7 seater mini van to a cool and hip bachelor? You wouldn't, right? You would first take notice of the person(aka target market segment) walking into the car dealership show room and then know what car(aka right content) to show them. Why not apply the same rule when choosing content type to reach your target audience? ... (more)

ClickInsights: Tips on how B2B marketers should do Content Marketing

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B marketing has gone through dramatic change in the last few years due to the changing landscape of interaction between how consumers and businesses engage with content. B2B marketing is not the same as B2C mark... (more)

The 7S's of Content Marketing

The challenges marketers face today are multifold. How you do create content is such a way that it not only addresses an individual's informational need but also reaches the masses? How you present content so that your target audience does not loose interest? What language, style and marketing vehicle will you adopt to reach your prospects and customers? How will you connect employees, vendors, partners, and customers and help them make better, faster decisions? How will you build competitive strength and boost customer satisfaction? How can you leverage technology investments a... (more)