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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

This is the third installment of Content Marketing lists for the month of May. The first installment was The Content Marketers - List of ‘How To’ Blog Posts, and the second installment was The Content Marketers - List of Lists - Part 1. There is a treasure trove of information in these lists on how to attract customers with good content. I separated the list into three sections: The first section was a roundup of insights into how to leverage Content Marketing for your business - The Content Marketers - List of Lists - Part 1 The second section is a list of blog posts on how to attract customers with good content (Published in this blog post) The third section is an assorted list of blog posts related to Content Marketing (Published in this blog post) How to attract customers with good content This section is a roundup of insights into how to attract custom... (more)

The Power of Listening - A Show and Tell

We all know that listening to prospects and customers is important for our business. I would like to point you to a great example of listening. DRUM ROLL and CURTAINS RISE... Presenting a tale in the new marketing era..... Power of Listening SCENE 1: Shelton Queries - On Sept 29, 2009 Shelton asks the following question on FOCUS forum " Marketo versus Eloqua versus Silverpop - I have just started my research on a marketing automation solution. Everyone that I have talked to has said that the companies I need to talk to are Marketo, Eloqua, and Silverpop. I am trying to understand the... (more)

How Do You Write a White Paper?

Numerous research studies have shown time and again that white papers are very powerful marketing tools to show thought leadership and generate leads while also providing critical information to both technical and business decision makers. White papers are meant as a "soft sell". They typically discuss solutions for the problems facing a customer rather than just doing a "hard sell" for a product or service. White papers also offer insight and serves as how-to guides for a particular target audience. Common white paper types include solution overviews, technology briefings, buye... (more)

How to's of Content Marketing

I have compiled a list of how to's for Content Marketing that are relevant if you are creating, marketing whitepapers and eBooks or for that matter any type of content. How To Create A Content Marketing Strategy What are the questions to consider when creating any type of content? Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post How To Create A Content Marketing Strategy Lesson What is the problem you will try to solve? Who's going to care to read your content and share it? What's the best platform and format to use for your content? ... (more)

Attract Customers With Good Content

This article is a roundup of insights into how to attract customers with good content. There are many valuable lessons in these blog posts to leverage for creating and marketing white papers and eBooks. ClickDocuments: Content Marketing Cheat Sheet 3 Steps to Initiating a Successful Online Content Marketing Program How do you provide valuable content that educates readers yet also works to bring in new business? Patsi Krakoff discuss Denise Wakeman's response to these questions in 3 Ways to Write Content that Brings In Business Lesson When creating white papers, connect with your r... (more)