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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends. My 8 year old son Shakthi brought home a "I love you Mom" painting and also presented me with a "Breakfast Menu"(which included the mandatory cup of coffee for mom!). My 2 year old son Arya was getting on a flight from India to come see mom. He has been spoiled silly by his grandparents for the last couple of months...but let us not go there. After breakfast, May 9, 2011 only got better. I was very honored to find out that I was on the "2011 #Nifty50 Top Twitter Women" list that  Tom Pick of KC Associates and Cheryl Burgess of Blue Focus Marketing had just announced.  Many of the women on 2011 #Nifty50 Top Twitter Women are ones that I actively follow on twitter. I urge you to follow the experts on the 2011 #Nifty50 Top Twitter Women list. They are B2... (more)

ClickInsights: Tips on how B2B marketers should do Content Marketing

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B marketing has gone through dramatic change in the last few years due to the changing landscape of interaction between how consumers and businesses engage with content. B2B marketing is not the same as B2C mark... (more)

How to's of Content Marketing

I have compiled a list of how to's for Content Marketing that are relevant if you are creating, marketing whitepapers and eBooks or for that matter any type of content. How To Create A Content Marketing Strategy What are the questions to consider when creating any type of content? Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post How To Create A Content Marketing Strategy Lesson What is the problem you will try to solve? Who's going to care to read your content and share it? What's the best platform and format to use for your content? ... (more)

Great Social Media & Content Marketing Quotes in 2009

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