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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

Jonathan Kranz's has published his latest eBook on, well eBooks! The eBook eBook: How to turn your expertise into magnetic marketing material. Jonathan Kranz's The eBook eBook covers these topics Real-life examples of marketing successes you can emulate Guidelines for identifying compelling content The secrets to telling unforgettable stories Hints, tips and secrets for organizing your ebook How to supplement your ideas with stats, graphs, quotes, anecdotes and more The right way introduce your ebook An even better way to conclude your ebook to encourage reader action Practical pointers on tone, theme and style Suggestions for promoting your ebook We have invited Jonathan Kranz to discuss his eBook.Today, Jonathan Kranz enjoys the confidence of numerous clients and agencies. After completing his MFA in Creative Writing in 1995 (and publishing a number of short stories... (more)

Jonathan Kantor's Crafting White Paper 2.0

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader. Crafting White Paper 2.0 Table of Contents and FREE Sample Cha... (more)

2011 #Nifty50 Top Twitter Women

Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends. My 8 year old son Shakthi brought home a "I love you Mom" painting and also presented me with a "Breakfast Menu"(which included the mandatory cup of coffee for mom!). My 2 year old son Arya was getting on a flight from India to come see mom. He has been spoiled silly by his grandparents for the last couple of months...but let us not go there. After breakfast, May 9, 2011 only got better. I was very honored to find out that I was on the "2011 #Nifty50 Top Twitter Wom... (more)

The 6C's of Content Marketing

Marketing 101 taught you the The 5 C's of Traditional  Marketing - Company, Collaborators, Customers, Competitors, and Context. What are the 6 C's of Content Marketing? Customer Community Content Conversation Continuity Consistency ClickDocuments: 6 C's of Content Marketing Customer "The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." - Peter Drucker You have this heard over and over again - "Customer is always the king". Keep customers top of mind when defining your Con... (more)

The 7S's of Content Marketing

The challenges marketers face today are multifold. How you do create content is such a way that it not only addresses an individual's informational need but also reaches the masses? How you present content so that your target audience does not loose interest? What language, style and marketing vehicle will you adopt to reach your prospects and customers? How will you connect employees, vendors, partners, and customers and help them make better, faster decisions? How will you build competitive strength and boost customer satisfaction? How can you leverage technology investments a... (more)