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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

Welcome to our amazing recap of some of the best quotes from Content Marketing experts! We have spent quite a bit of time reviewing influential blogs and articles from the past few years, gathering some great marketing gems along the way. Content and marketing go hand in hand; developing quality, meaningful and unique content is a sure way to growing a fan base, strong link equity and to generate discussions. Intrigued? Just listen to what the experts have to say! Today is all about Chris Brogan. Chris Brogan Blog: Chris Brogan Twitter: Chrisbrogan Content marketing is the ability to produce useful and entertaining information that is worthwhile on its own, but that might also be useful towards a sale or subsequent action. Why spend time, money, and creative effort making fake, glossy, slick pieces of marketing material when something honest and informative (and EN... (more)

ClickInsights: Tips on how to write a better Case Study

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Case studies are the perfect marketing tool. The best way to convey your marketing message is through the voice of a successful and happy customer. We have invited Case Study Experts to shed light on the... (more)

How to's of Content Marketing

I have compiled a list of how to's for Content Marketing that are relevant if you are creating, marketing whitepapers and eBooks or for that matter any type of content. How To Create A Content Marketing Strategy What are the questions to consider when creating any type of content? Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post How To Create A Content Marketing Strategy Lesson What is the problem you will try to solve? Who's going to care to read your content and share it? What's the best platform and format to use for your content? ... (more)

Tips on Writing White Papers

I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. ClickDocuments: White Papers Cheat Sheet 1 Unusual Way to Find White Paper Content Michael Stelzner says that coming up with great content is half the battle in completing a white paper and recommends that you simply pick up the phone and talk to an expert. Read his blog post on 1 Unusual Way to Find White Paper Content. 3 Simple Title Tweaks That Can Help White Paper Marketers Drive More Leads You have created the perfect white paper. ... (more)

Launch: Quickly Propel Your Business Beyond the Competition

If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner. Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009.  In less than 5 months after launch, Social Media Examiner was declared the #1 small business blog in the world by Technorati and had added more than 13,000 email subscribers. They hadn't advertised and hadn’t relied on the press. Nearly overnight,  Social Media Examiner had become a top destination for businesses. Yes - if anybody should write a book on the subject... (more)